"Measuring Customer Profitability With Activity-based Costing And Balanced Scorecard "
نویسندگان
چکیده
منابع مشابه
Activity-Based Costing and Customer Profitability Analysis
5-1 Blue Ridge Manufacturing (Activity-Based Costing for Marketing Channels) 5-2 Columbo Soft-Serve Frozen Yogurt: Using Activity Based Costing To Assess Channel/Customer Profitability Required: 1. Briefly summarize Colombo’s competitive environment and General Mills’ strategy in response to that environment. 2. Using the ABC analysis, determine new segment profitability statements. 3. Based on...
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The balanced scorecard represents a technique used in strategic management to translate an organization’s mission and strategy into a comprehensive set of performance measures that provide the framework for implementation of strategic management. This article develops an incremental approach for decision-making by formulating a specific balanced scorecard model utilizing time-driven activity-ba...
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ژورنال
عنوان ژورنال: Annales Universitatis Apulensis Series Oeconomica
سال: 2014
ISSN: 1454-9409,2344-4975
DOI: 10.29302/oeconomica.2014.16.1.5